1. Introduction
This Cookie Policy explains how Jackson Fire & Security UK Ltd (“we”, “us”, “our”) uses cookies and similar tracking technologies on the Swindon branch website at https://bromley.jacksonfire.co.uk/ (the “Site”). By using the Site, you consent to the use of cookies in accordance with this policy (unless you disable them, which may limit Site functionality).
We take your privacy seriously. This policy should be read alongside our main Privacy Policy, which explains how we process personal data more generally.
2. What are cookies
Cookies are small text files placed on your device (computer, smartphone, tablet) by websites you visit. They are widely used to make websites work or function more efficiently, as well as to provide information to the site owners.
Cookies can be:
- Session cookies (temporary, deleted when you close your browser)
- Persistent cookies (remain until a set expiry or until you delete them)
- First-party cookies (set by our Site)
- Third-party cookies (set by other domains, e.g. analytics or advertising services)
3. Why we use cookies & what types we use
We use cookies for the following general purposes:
| Category | Purpose | Examples / Comments |
|---|---|---|
| Strictly necessary | Essential for the Site to function (e.g. navigation, login, form submission) | e.g. session identifier cookies |
| Performance / Analytics | To collect aggregated, anonymous data about how visitors use the Site (pages visited, time spent, errors) | Google Analytics cookies, etc. |
| Functional / Preference | To remember choices you make (e.g. preferred language, settings) | e.g. language preference |
| Targeting / Advertising / Tracking | To deliver relevant adverts or track across sites for marketing purposes | e.g. ad networks, retargeting cookies |
Below is a non-exhaustive list of cookies that may be used on our Site (or via integrated third parties):
| Cookie Name | Type | Purpose | Expiry / Duration |
|---|---|---|---|
| PHPSESSID | First-party, session | Session identifier to maintain your session state | Session |
| lang | First-party, session | Remember selected language or locale (if applicable) | Session |
| _ga | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the Site | ~2 years |
| _gid | Google Analytics | Registers a unique ID used to generate statistical data on how the visitor uses the Site | ~24 hours / session |
| _gat | Google Analytics | Used to throttle request rate | Session |
| _hjIncludedInSample (Hotjar, if deployed) | Analytics / Behaviour tracking | Determines if the visitor’s navigation should be recorded | Session |
| ads/ga-audiences, IDE, NID, PREF, YSC, etc. | Advertising / targeting cookies (e.g. Google Ads, DoubleClick) | To deliver interest-based adverts | Varies (months) |
Note: The above list is illustrative, drawn from the privacy policies of Jackson Fire & Security (head office) which mentions use of Google Analytics and a variety of cookies. franchise.jacksonfire.co.uk
If additional third-party scripts (e.g. chat tools, embedded videos, social media plugins) are added to the Swindon site, further cookies may be used.
4. Third-party cookies and services
We may allow third parties to set cookies on our Site, such as:
- Google Analytics (to analyse traffic)
- Advertising / marketing networks (for retargeting or ad measurement)
- Embedded content (e.g. YouTube videos, social media widgets)
- Other analytics or behavioural tools (e.g. Hotjar, if deployed)
We do not control how third parties use cookies; please refer to their separate cookie / privacy policies for details.
5. Cookie consent / opting out / disabling cookies
You have options to refuse or disable cookies:
- Browser settings: Most browsers allow you to control cookies (accept, reject, delete). If cookies are disabled, some parts of the Site may not function properly.
- Opt-out tools: Where applicable, you may use Google Analytics opt-out add-ons or “Do Not Track” signals (though not all services respect these).
- Cookie banner / consent manager: (If implemented) Users should be able to accept or reject non-essential cookies before they are set.
6. Consequences of disabling cookies
If you disable or refuse cookies:
- You may not be able to use all Site features (e.g. forms, login, preferences)
- The Site may not perform optimally (slower loading, missing functionality)
- Analytics data may be incomplete, which can affect our ability to improve the Site
7. How long we retain cookie data
Cookie lifetimes vary (session vs persistent). For example, Google Analytics cookies like _ga have a lifespan of about 2 years. Other cookies may last shorter periods (e.g. session) or longer, depending on the service.
We do not use cookie data to directly identify you (unless you voluntarily log in or identify yourself in another way). The data collected is aggregated and anonymised.
8. Changes to this Cookie Policy
We may update this Cookie Policy from time to time (e.g. when we change or add new services). The “Last updated” date at the top will reflect changes. You should review this policy periodically.
9. Contact us
If you have questions, complaints or requests concerning our use of cookies or privacy generally, you may contact us at:
Jackson Fire & Security UK Ltd
Email: info@jacksonfire.co.uk